On the Dangers of Pulling a Fast One: Advertisement...

Journal of Consumer Research 2012 / 02 Vol. 38; Iss. 5

On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention

Herbst, Kenneth C., Finkel, Eli J., Allan, David, Fitzsimons, Gráinne M.
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Volume:
38
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/660854
Date:
February, 2012
File:
PDF, 218 KB
english, 2012
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