Enjoy! Hedonic Consumption and Compliance with Assertive...

Journal of Consumer Research 2012 / 06 Vol. 39; Iss. 1

Enjoy! Hedonic Consumption and Compliance with Assertive Messages

Kronrod, Ann, Grinstein, Amir, Wathieu, Luc
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Volume:
39
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/661933
Date:
June, 2012
File:
PDF, 381 KB
english, 2012
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