The STRATADAPT scale

International Marketing Review 2008 / 09 Vol. 25; Iss. 5

The STRATADAPT scale

Matthyssens, Paul, Filipe Lages, Luis, Luís Abrantes, José, Raquel Lages, Cristiana
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Volume:
25
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330810904107
Date:
September, 2008
File:
PDF, 262 KB
english, 2008
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