Mapping the re‐engagement of CRM with relationship...

European Journal of Marketing 2006 / 05 Vol. 40; Iss. 5/6

Mapping the re‐engagement of CRM with relationship marketing

Mitussis, Darryn, O'Malley, Lisa, Patterson, Maurice
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Volume:
40
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560610657840
Date:
May, 2006
File:
PDF, 177 KB
english, 2006
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