Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness
2012 / 01 Vol. 22; Iss. 1
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An empirical model of marketing strategy and shareholder value
Akroush, Mamoun N.Volume:
22
Language:
english
Journal:
Competitiveness Review
DOI:
10.1108/10595421211200179
Date:
January, 2012
File:
PDF, 275 KB
english, 2012