The effect of packaging and brand on children’s and...

The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power

Taghavi, Mahsa-Sadat, Seyedsalehi, Alireza
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Volume:
117
Language:
english
Journal:
British Food Journal
DOI:
10.1108/bfj-07-2014-0260
Date:
August, 2015
File:
PDF, 546 KB
english, 2015
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