The Impact of Color and Animation on Sports Viewers’ Attention to Televised Sponsorship Signage
Breuer, Christoph, Rumpf, ChristopherVolume:
29
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.2013-0280
Date:
March, 2015
File:
PDF, 9.46 MB
english, 2015