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Le marketing de projets: de la reaction a l'anticipation
Cova, B., Bansard, D., Flipo, J.-P.Volume:
7
Language:
english
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/076737019200700404
Date:
December, 1992
File:
PDF, 1.82 MB
english, 1992