Effect of Media Advertising and other Sources on Movie...

Journalism & Mass Communication Quarterly 1984 / 06 Vol. 61; Iss. 2

Effect of Media Advertising and other Sources on Movie Selection

Faber, R. J., O'Guinn, T. C.
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Volume:
61
Language:
english
Journal:
Journalism & Mass Communication Quarterly
DOI:
10.1177/107769908406100219
Date:
June, 1984
File:
PDF, 499 KB
english, 1984
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