Linking Marketing and Operations: An Application at Blockbuster, Inc.
Evangelist, S., Godwin, B., Johnson, J., Conzola, V., Kizer, R., Young-Helou, S., Metters, R.Volume:
5
Language:
english
Journal:
Journal of Service Research
DOI:
10.1177/109467002237489
Date:
November, 2002
File:
PDF, 141 KB
english, 2002