Informational and Normative Social Influence in Buyer...

Informational and Normative Social Influence in Buyer Behavior

Robert E. Burnkrant and Alain Cousineau
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Volume:
2
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489056
Date:
December, 1975
File:
PDF, 388 KB
english, 1975
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