![](/img/cover-not-exists.png)
Informational and Normative Social Influence in Buyer Behavior
Robert E. Burnkrant and Alain CousineauVolume:
2
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489056
Date:
December, 1975
File:
PDF, 388 KB
english, 1975