Satisfaction Strength and Customer Loyalty

Satisfaction Strength and Customer Loyalty

Murali Chandrashekaran, Kristin Rotte, Stephen S. Tax and Rajdeep Grewal
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162461
Date:
February, 2007
File:
PDF, 1.84 MB
english, 2007
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