The Mediating Role of Attitude toward the Ad: Some...

Journal of Marketing Research 1990 / 02 Vol. 27; Iss. 1

The Mediating Role of Attitude toward the Ad: Some Additional Evidence

Homer, Pamela M.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
27
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172553
Date:
February, 1990
File:
PDF, 1.73 MB
english, 1990
Conversion to is in progress
Conversion to is failed