Effects of violent television programmes on advertising effectiveness among young children: Findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji, Yoo, Seung-ChulVolume:
33
Year:
2015
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/ija-33-3-557-578
File:
PDF, 461 KB
english, 2015