Constructing Communication Strategy: A Three-Country Case...

Journal of International Consumer Marketing 2012 / 07 Vol. 24; Iss. 4

Constructing Communication Strategy: A Three-Country Case Study

Rabino, Samuel, Moskowitz, Howard R., Paulus, Klaus, Aarts, Pieter
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Volume:
24
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2012.728502
Date:
July, 2012
File:
PDF, 455 KB
english, 2012
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