Mood and Brand Extension Judgments: Asymmetric Effects for...

Journal of Consumer Psychology 2002 / 7 Vol. 12; Iss. 4

Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands

Barone, Michael J., Miniard, Paul W.
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Volume:
12
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1207/15327660260382324
Date:
July, 2002
File:
PDF, 155 KB
english, 2002
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