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Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Eastman, Jacqueline K., Iyer, Rajesh, Eastman, Kevin L.Volume:
21
Language:
english
Journal:
Marketing Education Review
DOI:
10.2753/MER1052-8008210204
Date:
July, 2011
File:
PDF, 186 KB
english, 2011