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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Global Perspectives in Marketing for the 21st Century || Innovative Firms and the Management of Technological Partnerships: Evidence from Australia
Manrai, Ajay K., Meadow, H. LeeVolume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-17356-6_92
File:
PDF, 472 KB
english, 2015