Strategies and Communications for Innovations || A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio
Hülsmann, Michael, Pfeffermann, NicoleVolume:
10.1007/97
Year:
2011
Language:
english
DOI:
10.1007/978-3-642-17223-6_23
File:
PDF, 585 KB
english, 2011