Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context
Chawdhary, Rahul, Dall’Olmo Riley, FrancescaVolume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2015.1033443
Date:
June, 2015
File:
PDF, 313 KB
english, 2015