Consumer animosity: a literature review and a...

International Marketing Review 2007 / 02 Vol. 24; Iss. 1

Consumer animosity: a literature review and a reconsideration of its measurement

Riefler, Petra, Diamantopoulos, Adamantios
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Volume:
24
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330710727204
Date:
February, 2007
File:
PDF, 254 KB
english, 2007
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