Effects of ethnocentric tendency on consumers' perception...

Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products

Zafer Erdogan, B., Uzkurt, Cevahir
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Volume:
17
Language:
english
Journal:
Cross Cultural Management: An International Journal
DOI:
10.1108/13527601011086595
Date:
October, 2010
File:
PDF, 173 KB
english, 2010
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