Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products
Zafer Erdogan, B., Uzkurt, CevahirVolume:
17
Language:
english
Journal:
Cross Cultural Management: An International Journal
DOI:
10.1108/13527601011086595
Date:
October, 2010
File:
PDF, 173 KB
english, 2010