Do we measure what we expect to measure? Some issues in the...

International Marketing Review 2014 / 06 Vol. 31; Iss. 4

Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

Sun, Gong, D’Alessandro, Steven, W. Johnson, Lester, Winzar, Hume
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Volume:
31
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/imr-03-2012-0055
Date:
June, 2014
File:
PDF, 230 KB
english, 2014
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