The confidence factor in pricing: driving firm performance

Journal of Business Strategy 2013 / 07 Vol. 34; Iss. 4

The confidence factor in pricing: driving firm performance

Liozu, Stephan M., Hinterhuber, Andreas
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Volume:
34
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/jbs-09-2012-0043
Date:
July, 2013
File:
PDF, 222 KB
english, 2013
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