Analyzing Behaviors Influencing Use of Mobile Coupons from...

Social Behavior and Personality An International Journal 2013 / 04 Vol. 41; Iss. 3

Analyzing Behaviors Influencing Use of Mobile Coupons from the Perspective of Transaction Utility

Chiang, Hi-Hsian, Lin, Hung-Yuan, Tu, Siao-Cen
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Volume:
41
Language:
english
Journal:
Social Behavior and Personality: an international journal
DOI:
10.2224/sbp.2013.41.3.433
Date:
April, 2013
File:
PDF, 82 KB
english, 2013
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