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Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: a study from Russia
Puzakova, Marina, Kwak, Hyokjin, Larsen Andras, TrinaVolume:
29
Year:
2010
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/s0265048710201440
File:
PDF, 281 KB
english, 2010