The Moderating Role of Referent of Focus on Purchase Intent for Consumers with Varying Levels of Allocentric Tendency in a Collectivist Culture
Wu, Couchen, Jang, LiechingVolume:
20
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530802129128
Date:
June, 2008
File:
PDF, 6.52 MB
english, 2008