Learning the ShamWow: Creating Infomercials to Teach the AIDA Model
Lee, Seung Hwan (Mark), Hoffman, K. DouglasVolume:
25
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2015.999586
Date:
January, 2015
File:
PDF, 118 KB
english, 2015