Is stickiness profitable for electronic retailers?

Communications of the ACM 2010 / 03 Vol. 53; Iss. 3

Is stickiness profitable for electronic retailers?

Lin, Lin, Hu, Paul Jen-Hwa, Sheng, Olivia R. Liu, Lee, Johnny
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Volume:
53
Language:
english
Journal:
Communications of the ACM
DOI:
10.1145/1666420.1666454
Date:
March, 2010
File:
PDF, 87 KB
english, 2010
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