What Do College Students, Young Families, and Empty Nesters...

Marketing Education Review 2013 / 4 Vol. 23; Iss. 1

What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students

Bristow, Dennis, Gulati, Rajesh, Schneider, Kenneth C.
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Volume:
23
Language:
english
Journal:
Marketing Education Review
DOI:
10.2753/MER1052-8008230107
Date:
April, 2013
File:
PDF, 72 KB
english, 2013
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