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“I” Follow My Heart and “We” Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
Hong, Jiewen, Chang, Hannah H.Volume:
41
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/680082
Date:
April, 2015
File:
PDF, 3.17 MB
english, 2015