Moderators of the brand image/perceived product quality...

Moderators of the brand image/perceived product quality relationship

Johnson, Lester W., Soutar, Geoffrey N., Sweeney, Jillian C.
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Volume:
7
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2000.34
Date:
August, 2000
File:
PDF, 615 KB
english, 2000
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