Assimilation and Contrast in Price Evaluations

Assimilation and Contrast in Price Evaluations

Cunha, Marcus, Shulman, Jeffrey D.
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Volume:
37
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/656060
Date:
February, 2011
File:
PDF, 10.22 MB
english, 2011
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