The Extended Transportation-Imagery Model: A Meta-Analysis...

Journal of Consumer Research 2014 / 02 Vol. 40; Iss. 5

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

van Laer, Tom, de Ruyter, Ko, Visconti, Luca M., Wetzels, Martin
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Volume:
40
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/673383
Date:
February, 2014
File:
PDF, 1.14 MB
english, 2014
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