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An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns
BURGOON, M., PFAU, M., BIRK, T. S.Volume:
22
Language:
english
Journal:
Communication Research
DOI:
10.1177/009365095022004006
Date:
August, 1995
File:
PDF, 2.08 MB
english, 1995