What is the role of commercialisation and reputation in...

What is the role of commercialisation and reputation in product innovation success?

Fuertes-Callén, Yolanda, Cuéllar-Fernández, Beatriz
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Volume:
16
Language:
english
Journal:
Innovation: Management, Policy & Practice
DOI:
10.5172/impp.2014.16.1.96
Date:
April, 2014
File:
PDF, 205 KB
english, 2014
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