Do Consumers Perceive Money-Back Guarantees as Believable?...

Service Science 2014 / 09 Vol. 6; Iss. 3

Do Consumers Perceive Money-Back Guarantees as Believable? The Effects of Money-Back Guarantee Generosity, Store Name Familiarity, and Perceived Price

Jeng, Shih-Ping, Huang, Li-Shia, Chou, Yu-Jen, Teng, Ching-I
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
6
Language:
english
Journal:
Service Science
DOI:
10.1287/serv.2014.0076
Date:
September, 2014
File:
PDF, 229 KB
english, 2014
Conversion to is in progress
Conversion to is failed