Exploring brand extensions in the context of franchising in...

Exploring brand extensions in the context of franchising in Australia

Weaven, Scott, Grace, Debra, Jones, Ryan
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Volume:
19
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2011.50
Date:
February, 2012
File:
PDF, 121 KB
english, 2012
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