The Underlying Structure of Brand Awareness Scores

The Underlying Structure of Brand Awareness Scores

Laurent, Gilles, Kapferer, Jean-Noël, Roussel, Françoise
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Volume:
14
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.14.3.g170
Date:
August, 1995
File:
PDF, 984 KB
english, 1995
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