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Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy
Humphreys, Ashlee, Latour, Kathryn A.Volume:
40
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/672358
Date:
December, 2013
File:
PDF, 8.49 MB
english, 2013