Transformational Relationship Events

Journal of Marketing 2015 / 06

Transformational Relationship Events

Harmeling, Colleen M., Palmatier, Robert W., Houston, Mark B., Arnold, Mark J., Samaha, Stephen A.
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jim.15.0105
Date:
June, 2015
File:
PDF, 4.09 MB
english, 2015
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