Managing Marketing Channel Opportunism:The Efficacy of...

Journal of Marketing 2000 / 04 Vol. 64; Iss. 2

Managing Marketing Channel Opportunism:The Efficacy of Alternative Governance Mechanisms

Brown, James R., Dev, Chekitan S., Lee, Dong-Jin
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Volume:
64
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.64.2.51.17995
Date:
April, 2000
File:
PDF, 125 KB
english, 2000
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