Impact of Luxury Brand Retailer Co-Branding Strategy on...

Journal of International Consumer Marketing 2015 / 05 Vol. 27; Iss. 3

Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers: A Cross-Cultural Study

Wang, Shih-Ching, Soesilo, Primidya K., Zhang, Dan
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Volume:
27
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2014.970320
Date:
May, 2015
File:
PDF, 253 KB
english, 2015
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