Brand Tourists: How Non–Core Users Enhance the Brand Image...

Journal of Consumer Research 2014 / 08 Vol. 41; Iss. 2

Brand Tourists: How Non–Core Users Enhance the Brand Image by Eliciting Pride

Bellezza, Silvia, Keinan, Anat
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Volume:
41
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/676679
Date:
August, 2014
File:
PDF, 687 KB
english, 2014
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