Personalization and Personality: Some Effects of...

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

Moon, Youngme
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Volume:
12
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1207/15327660260382351
Date:
July, 2002
File:
PDF, 226 KB
english, 2002
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