Pricing Models for Online Advertising: CPM vs. CPC

Pricing Models for Online Advertising: CPM vs. CPC

Asdemir, Kursad, Kumar, Nanda, Jacob, Varghese S.
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Volume:
23
Language:
english
Journal:
Information Systems Research
DOI:
10.1287/isre.1110.0391
Date:
September, 2012
File:
PDF, 524 KB
english, 2012
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