Consumer Ethnocentrism, National Identity, and Consumer...

Journal of International Marketing 2015 / 06 Vol. 23; Iss. 2

Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective

Zeugner-Roth, Katharina Petra, Žabkar, Vesna, Diamantopoulos, Adamantios
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Volume:
23
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.14.0038
Date:
June, 2015
File:
PDF, 333 KB
english, 2015
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