Marketing Activities in the Service Industries

Journal of Marketing 1974 / 10 Vol. 38; Iss. 4

Marketing Activities in the Service Industries

George, William R., Barksdale, Hiram C.
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Volume:
38
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250394
Date:
October, 1974
File:
PDF, 978 KB
english, 1974
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