From elicitation to consumption: assessing the longitudinal...

Journal of Marketing Management 2015 / 06 Vol. 31; Iss. 9-10

From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing

Antonetti, Paolo, Baines, Paul, Walker, Lorna
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Volume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2015.1031266
Date:
June, 2015
File:
PDF, 418 KB
english, 2015
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