A Branding Strategy for Emerging Market Firms Entering...

Journal of International Consumer Marketing 2008 / 06 Vol. 20; Iss. 3-4

A Branding Strategy for Emerging Market Firms Entering Developed Markets

Magnusson, Peter, Haas, Sarah M., Zhao, Hongzin
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Volume:
20
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530802129490
Date:
June, 2008
File:
PDF, 4.63 MB
english, 2008
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